Bridgepoint Education Holiday Bowl

Taking college's most exciting bowl game up a notch.

From 2010 to 2012, Bridgepoint Education was the title sponsor of the Holiday Bowl. In addition to the TV spots included as part of the deal with ESPN, we designed the new logo for the bowl game and developed signage for the stadium to increase on-camera exposure. This effort gave the bowl game a look that matches it's status as a premier sporting event.
Agency: Bridgepoint Creative Bureau
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