Good Thinking

The University of the Rockies is looking for Denver's great thought leaders.

As University of the Rockies prepared to start offering classes at their new Denver location, they needed to let the people of Denver know that they were now in town. To do so, we launched an extensive outdoor awareness campaign mostly centered around the city's public transit system, but also some billboards.

The concept of "Good Thinking" stems from the University's core purpose of developing the next generation of great leaders. Great leaders question assumptions, draw connections, see deeper, and think critically.

The campaign resulted in an 88% increase in traffic to rockies.edu from the Denver area during it's duration.
Agency: Bridgepoint Creative Bureau
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